Video Strategy
Video Strategy · Josh Harris Media.

The sales call
before
the sales call.

Most B2B SaaS founders lose deals before the demo even starts. Your video presence decides the outcome before you pick up the phone.

Your buyer has already decided.

See what your buyer sees → Watch a case study

"Your competitor just posted their third video this week. None of it will close a deal."

8,900Views
67Qualified Leads
23Closed Deals
$340KRevenue
Same 8,900 views. Different strategy.
Built for B2B SaaS

Not more content.
A different game.

Every competitor in the video space is selling the same thing: more posts, more reach, more followers. The founder with 300K views and zero clients is playing that game perfectly. Josh Harris Media is playing a different one entirely. The outcome is a buyer who already trusts you before you say a single word. That is what closes deals.

Qualified Inbound

Not vanity metrics. Leads that already trust you before they reach out. The video did the pre-qualifying so you do not have to.

Revenue Outcomes

Success is measured by closed deals and shortened sales cycles. Nothing else. Views are not a KPI.

Video as Strategy

Not a content factory. A diagnostic tool. The format always comes second. Your client's problem comes first.

What We Build

Three deliverables.
One outcome.

You do not come to Josh Harris Media with a video idea. You come with a problem. Josh diagnoses it, figures out exactly what kind of video solves it, and builds something that moves buyers before you ever get on a call.

01 · Brand Positioning

Your brand becomes the one buyers trust before the call.

Built around your positioning, your ICP, and the specific trust signals that shorten B2B SaaS sales cycles.

See how it works →
Brand Positioning
02 · Media Team Architecture

Content that runs without running you.

A production system designed around your schedule. Show up once. We handle the rest.

See how it works →
Media Team Architecture
03 · Content Strategy

Every piece earns its place in your pipeline.

No filler. No vanity metrics. Every video is built to move a buyer closer to a yes.

See how it works →
Content Strategy
Brand Audit

What does your brand signal before you speak?

Enter your company name and website. We will scan your video presence across LinkedIn, YouTube, and the web and tell you exactly what a buyer finds before your next demo.

Free. Takes 10–15 seconds. No email required.

The Buyer Journey

Your video is the first sales call.

Your buyer makes their decision before you speak. What they find when they Google you shapes whether they show up warm, cold, or not at all.

Before JHM
  • Buyer Googles you, finds generic content with no clear positioning
  • No authority signals. They keep Googling your competitors
  • Call starts cold. First 30 minutes spent building basic trust
  • You compete on price because value was never established
  • Deal closes late or stalls entirely
After JHM
  • Buyer Googles you, finds positioned, trust-building video content
  • Authority is established before a single word is spoken on a call
  • Call starts warm. First 5 minutes is confirmation, not convincing
  • You compete on trust. Price becomes secondary
  • Sales cycle shortens: 23 closed deals from 8,900 views

Drag to compare

Revenue Leak Calculator

How much is it costing you to start every sales call from zero?

Enter your numbers. See the gap.

Monthly leak $0 per month
Over 3 years $0 if nothing changes
Deals you are leaving 0 per year at your current rate
Break-even on JHM deals to cover the retainer
$
%
Annual revenue gap $0 Enter your numbers above
The Proof
"8,900 views. 67 qualified leads. 23 closed deals. $340K revenue. Same industry as the founder with 300K views and zero clients."

B2B SaaS Founder · Josh Harris Media Client

8,900Views
67Qualified Leads
23Closed Deals
$340KRevenue
Case Study · Green Dogs Unleashed

A dog came home because of this video.

Aether needed a home. Green Dogs Unleashed needed people to care enough to act. Josh made a video.

5,700 people watched it. 128 liked it. 29 shared it. One family saw her story, felt something they could not ignore, and brought her home.

That is what video does when it is built to move people, not just reach them.

5,700 views 128 likes 29 shares 1 adoption

"My heart!! This video is amazing! Well done Josh Harris!" — Dulcey Fuqua

Green Dogs Unleashed · Aether's Story
Real results

What founders say after the camera stops.

Founders who came in skeptical and left with a repeatable system for closing deals before the call starts.

"Josh is a true professional. I met him at The Business Show in Miami, and from the moment we started, it was clear he is an expert at what he does. He made the entire process feel easy and comfortable, even for someone like me who is naturally camera shy. With his direction, patience, and eye for detail, Josh helped me look confident and professional on camera."

J

Jemarco Woodson

CEO, TheAiGizmo.com · B2B SaaS · AI for Real Estate

Proud Media Partner

Fluvanna Business Alliance The United States Business Show Green Dogs Unleashed
Built for B2B SaaS

This works for some founders. Not all of them.

Josh works with a small number of clients at a time. Being specific about who gets results is part of how he protects yours.

Not for you if…

  • You want cheap weekly YouTube edits
  • You see video as a box to check, not a business investment
  • You are not willing to show up and put in the time the project needs
  • You want to micromanage every edit
  • You are selling a physical product that does not require digital trust-building before the sale

Built for you if…

  • You sell high-ticket services with a 30+ day sales cycle
  • You want buyers to arrive trusting you before the first call
  • You measure success by deals closed, not content published
  • You're ready to invest in a system, not just a shoot day

If none of that sounds like you, we are probably a good fit.

Book a Partnership Call →
The School of Business Podcast

Where strategy meets
the real world.

Listen on Spotify →
Episode 47

How to Close More Deals Before You Ever Pick Up the Phone

Episode 46

Why Your Pitch Is Losing You Clients Before the Call Starts

Episode 45

The Framework That Shortened My Sales Cycle by 40%

Start Here

Ready to become the sales call before the call?

Book a 30-minute call. No pitch. Just a conversation about what is getting in the way.

Book a Partnership Call →

30 minutes. No pitch. Cancel any time.